Don’t Market To The Mirror

Those of us in the marketing and advertising business run into this problem on a weekly basis. Way too many business owners and executives try to cater to their own beliefs and lifestyle instead of their customers. They could be making a big mistake as this article from Bloomberg lays out.   Sales & Marketing [...]

Meredith Guarantees Top Advertisers Sales Gains

This article is about Meredith Publishing guaranteeing results to clients who purchase campaigns in their publications. I have a ton of respect for this move, however as a Media Sales Manager I’d have a problem doing it unless I had alot of control over the campaign and knew the product or service to be solid. [...]

What Spending Cuts Could Mean On Elm Street

Article taken from Mike Anderson’s Blog at Elm Street Trends. What spending cuts could mean on Elm Street  The debt ceiling compromise that passed the house yesterday (and which should pass the senate and be signed into law today) could have a significant impact on the recovery, according to this story from USA Today (click [...]

Florida Lottery, Is It A Marketing Problem?

TALLAHASSEE – The Florida Lottery is not aging gracefully. Voters enthusiastically approved state-run gambling 25 years ago, but the Lottery is struggling to keep up with today’s demands. Sales are lagging. Its approach to online media is sluggish. And other forms of gambling, such as Indian-run casinos and Internet cafes, are luring customers away from [...]

What The US Goverment Can Learn From Business

          From Linda Bilme’s Blog At Harvard Business Review. Very insightful. Whatever late compromise is finally agreed upon in the U.S. debt ceiling debate, the most difficult hurdles for any deficit-reduction effort lie ahead. Nearly all the plans under consideration rely on hundreds of billions of dollars of vague discretionary spending [...]

Floridians Feel A Little Better About The Economy

UF survey: Consumer confidence registers modest increase in July Tuesday, July 26, 2011. GAINESVILLE, Fla. — Increased optimism about making major purchases played a significant role in consumer confidence rising two points in July to 68, according to a new University of Florida survey. Four of the five components that make up the index increased [...]

Top 10 Ways Clients Waste Money On Radio Advertising

This article is a good one that came from Geoff Bate’s Blog at Radio Sales Cafe. Here’s the link to Geoff. Achieving effective and successful radio advertising is like baking a cake from scratch… all the ingredients have to work together (creative, production, strategy, branding, audience, schedule, etc.) or it will fail. And if it [...]

Florida Unemployment Rate Unchanged at 10.6 Percent

Hold your legislators accountable. From the…   By Jeff Harrington, Times Staff Writer About 16,000 people dropped out of the job market last month. Judging by the latest unemployment numbers, Florida’s jobs market appears stuck in neutral.Job growth was relatively flat and the state’s unemployment rate was unchanged at 10.6 percent, ending five months of [...]

Have Guts Will Sell VII: Sears Opening For Thanksgiving

According to this article in Marketing Daily, Sears will be open on Thanksgiving Day this year. This move might be offensive to some but I imagine the response from traditional Black Friday shoppers will be good and the added media attention might even be a bigger bonus. What gutsy (and perhaps “offensive”) moves can your [...]

Marketing Strategy Model Alert 2: Lack Of Young Consumers Stall Growth Of Coffee

This article continues the series on following the Marketing Strategy Model in the real world of products and services. I’ll monitor how companies are utilizing one or more of the 5 Marketing Strategy Model Steps to make product and advertising decisions. It seems Coffee marketers are having a Targeting challenge with all the growth coming [...]