By now you are getting the picture. I strongly believe that if you are writing your ad with the intention “not to offend” you could be severely limiting the potential of your advertising. That’s exactly how businesses get boxed into the cliches like “family owned and operated” and “all your (blank) needs”. That kind of [...]
I recently read The Wizard of Ads’ Monday Morning Memo title “Deader Than A Bag Of Hammers”. The memo states that “money spent in the Yellow Pages (and their associated websites) is basically wasted”. I decided to do an unscientific survey on a business category that feels it can’t live without the Yellow Pages, Plumbers! [...]
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