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Don’t Market To The Mirror

Those of us in the marketing and advertising business run into this problem on a weekly basis. Way too many business owners and executives try to cater to their own beliefs and lifestyle instead of their customers. They could be making a big mistake as this article from Bloomberg lays out.   Sales & Marketing [...]

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Radio Ads Emotional Impact Is Better Than Television

According to Wikipedia, Facial Action Coding System is defined as: a system to taxonomize human facial expressions, originally developed by Paul Ekman in 1976.[1] It is a common standard to systematically categorize the physical expression of emotions, and it has proven useful to psychologists and to animators. What does the Facial Action Coding System (FACS) [...]

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