According to this article in Marketing Daily, Sears will be open on Thanksgiving Day this year. This move might be offensive to some but I imagine the response from traditional Black Friday shoppers will be good and the added media attention might even be a bigger bonus. What gutsy (and perhaps “offensive”) moves can your [...]
There is a lot of news lately about the Recession lifting and consumer’s pent up demand. Even if this is true the Recession this time around will have consequences that will persist even if the economy comes back. If you think that 2010 will lead to customers busting down the door ready to run up [...]
If you rely on the Christmas Holiday for a major part of revenue for your business you will want to study a new piece of research from Information Resources Incorporated. Consumers are slightly more confident this year, but not enough to once again drain the bank account and max out the credit cards. Consumer’s holiday [...]
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