Almost all entrepreneurs have a very personal and probably interesting story behind how and why they got into their chosen business. Since it may have been many years ago and a simply natural experience for the business owner you may not think about it in terms of a dynamic advertising campaign. What if you: Own [...]
One of the biggest effects of the Recession has been consumers staying at home. This article in the Phoenix Business Journal illustrates that liquor sales were up overall across the country but actually declined at restaurants, bars, hotels, and nightclubs. Overall sales were up because of a 2.2% increase in drinking at home. I realize [...]
I really like this commercial from Subway. It could be offensive to overweight people and those that eat a lot of fast food but as everyone knows by now I believe strongly in the concept of “The Risk Of Insult Is The Price Of Clarity”. Subway is risking offending a group of people but must [...]
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