Those of us in the marketing and advertising business run into this problem on a weekly basis. Way too many business owners and executives try to cater to their own beliefs and lifestyle instead of their customers. They could be making a big mistake as this article from Bloomberg lays out. Sales & Marketing [...]
This article is about Meredith Publishing guaranteeing results to clients who purchase campaigns in their publications. I have a ton of respect for this move, however as a Media Sales Manager I’d have a problem doing it unless I had alot of control over the campaign and knew the product or service to be solid. [...]
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