Arbitron’s Portable People Meter…Changes Are Ah Comin’

My colleagues, Brittany Ainslie (Cox Media Group Research Director,)  Tim Clarke (WAPE 95.1 Program Director) and I all had the pleasure of speaking to Advertising Agency Principals, Media Directors and Media Buyers last week on the subject of the Portable People Meter. PPM has already made its way to most major markets in the US, including all [...]