Have A Cool Story? Leverage It For Trust And Credibility

Almost all entrepreneurs have a very personal and probably interesting story behind how and why they got into their chosen business. Since it may have been many years ago and a simply natural experience for the business owner you may not think about it in terms of a dynamic advertising campaign. What if you: Own [...]

Death Of The Yellow Pages

I recently read The Wizard of Ads’ Monday Morning Memo title “Deader Than A Bag Of Hammers”. The memo states that “money spent in the Yellow Pages (and their associated websites) is basically wasted”. I decided to do an unscientific survey on a business category that feels it can’t live without the Yellow Pages, Plumbers! [...]