This is the first in a new series of posts focused on businesses utilizes the Marketing Strategy Model or pieces of it to make their marketing more effective. The housing market hasn’t roared back and the trend of home owners staying in their houses longer continues. This is causing Lowe’s to adjust it’s marketing strategy [...]
By now you are getting the picture. I strongly believe that if you are writing your ad with the intention “not to offend” you could be severely limiting the potential of your advertising. That’s exactly how businesses get boxed into the cliches like “family owned and operated” and “all your (blank) needs”. That kind of [...]
One of the biggest effects of the Recession has been consumers staying at home. This article in the Phoenix Business Journal illustrates that liquor sales were up overall across the country but actually declined at restaurants, bars, hotels, and nightclubs. Overall sales were up because of a 2.2% increase in drinking at home. I realize [...]
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