It’s been well documented that consumers of all age groups are spending increasing time with all kinds of Digital Media. And marketers have been quick and smart to make sure they are there to reach them as well. But as Lee Corso always says, “Not so fast my friend”. Shifting ad dollars away from traditional [...]
Have you always thought that you could not reach the lucrative Boomer and Senior market using the web? This is a common perception, but according a Research Brief from Media Post, this is huge mistake. Boomers and Seniors have embraced the internet, in some cases, as much as Generations X and Y. The study showed: [...]
There has been a lot of hype this week as we approach the anniversary of the Woodstock Music and Arts Fair and many excellent articles written about the people who participated, where they are now, and what kind of contributions they have made to society. I prefer to view stories like this in terms of [...]
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