Beware of Exponential Negative “Word of Mouth”

There was a time when people experienced bad consumer situations and simply told a friend or maybe just decided to not do business with that company anymore. We’ve all experienced, for example, a bad meal, a rude customer service rep, an AC technician with body odor, or a two hour wait when they said it [...]

Boomers and Seniors Have Made The Internet An Integral Part of Their Lives

Have you always thought that you could not reach the lucrative Boomer and Senior market using the web? This is a common perception, but according a Research Brief from Media Post, this is huge mistake. Boomers and Seniors have embraced the internet, in some cases, as much as Generations X and Y. The study showed: [...]