Florida Lottery, Is It A Marketing Problem?

TALLAHASSEE – The Florida Lottery is not aging gracefully. Voters enthusiastically approved state-run gambling 25 years ago, but the Lottery is struggling to keep up with today’s demands. Sales are lagging. Its approach to online media is sluggish. And other forms of gambling, such as Indian-run casinos and Internet cafes, are luring customers away from [...]

Floridians Feel A Little Better About The Economy

UF survey: Consumer confidence registers modest increase in July Tuesday, July 26, 2011. GAINESVILLE, Fla. — Increased optimism about making major purchases played a significant role in consumer confidence rising two points in July to 68, according to a new University of Florida survey. Four of the five components that make up the index increased [...]