Cox Media Group Jacksonville understands the current business environment is challenging and uncertain. That’s why we’ve invested in bringing a nationally known Consumer Trends and Business Expert, Mike Anderson, to Jacksonville! Here’s more… The Elm Street Economics workshop will help you re-connect with your consumers. It’s no surprise that while the economic recovery is underway, it [...]
It’s been well documented that consumers of all age groups are spending increasing time with all kinds of Digital Media. And marketers have been quick and smart to make sure they are there to reach them as well. But as Lee Corso always says, “Not so fast my friend”. Shifting ad dollars away from traditional [...]
Have you always thought that you could not reach the lucrative Boomer and Senior market using the web? This is a common perception, but according a Research Brief from Media Post, this is huge mistake. Boomers and Seniors have embraced the internet, in some cases, as much as Generations X and Y. The study showed: [...]
Age and Sex targeting has been a sacred cow of the advertising industry for over 100 years. While it’s okay to finish your targeting discussion with Age and Sex, nowadays it’s never a good idea to start there. And consider that the Great Recession has had lasting effects on the way consumers approach purchases and [...]
Okay, take this one with a grain of salt. I know that we in the media and our advertising partners have to have “something” to attempt to use numbers to justify a purchase. I get it. However, when you are designing the actual strategy and messaging of a campaign broad age groups can take the [...]
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