Cox Media Group Jacksonville understands the current business environment is challenging and uncertain. That’s why we’ve invested in bringing a nationally known Consumer Trends and Business Expert, Mike Anderson, to Jacksonville! Here’s more… The Elm Street Economics workshop will help you re-connect with your consumers. It’s no surprise that while the economic recovery is underway, it [...]
Related to the last post…Seth Godin explains in a few sentences the importance of staying in tune with your Target consumer. So important during these economically challenged times. Can’t watch your parade if the house is on fire People are in pain. Often of their own making, they tell themselves a story that obsesses/distracts and [...]
Proctor and Gamble shows how important it is to stay in tune with how the economy is effecting the different sub-targets of their products. Your business isn’t likely to have the same resources as one of the largest consumer products companies in the world but it’s important to do everything you can check the [...]
Article taken from Mike Anderson’s Blog at Elm Street Trends. Supermarket Guru Phil Lempert suggests that consumers will continue to carefully manager their grocery budgets… as prices on the shelves are expected to rise. Click Here To See The Video Implications: If customers are going to plan more carefully, are you offering tools online (and [...]
Article taken from Mike Anderson’s Blog at Elm Street Trends. What spending cuts could mean on Elm Street The debt ceiling compromise that passed the house yesterday (and which should pass the senate and be signed into law today) could have a significant impact on the recovery, according to this story from USA Today (click [...]
UF survey: Consumer confidence registers modest increase in July Tuesday, July 26, 2011. GAINESVILLE, Fla. — Increased optimism about making major purchases played a significant role in consumer confidence rising two points in July to 68, according to a new University of Florida survey. Four of the five components that make up the index increased [...]
It’s been mentioned often on this site and many others that consumers during this economic downturn have a keen focus on finding value in their purchases. It’s a trend that’s likely to extend way beyond the recovery as this has been an extremely tough recession. Publix Supermarkets has responded by offering a unique value play [...]
There was a time when people experienced bad consumer situations and simply told a friend or maybe just decided to not do business with that company anymore. We’ve all experienced, for example, a bad meal, a rude customer service rep, an AC technician with body odor, or a two hour wait when they said it [...]
One of the biggest effects of the Recession has been consumers staying at home. This article in the Phoenix Business Journal illustrates that liquor sales were up overall across the country but actually declined at restaurants, bars, hotels, and nightclubs. Overall sales were up because of a 2.2% increase in drinking at home. I realize [...]
Trendwatching recently released their “10 Most Important Trends for 2010″. Trendwatching is a premier publication for tracking important consumer trends and I highly recommend that you check in on their website from time to time to see what could be effecting the way your customer’s are behaving or might behave in the future. The 10 [...]
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