According to this article in Automotive News Buick is aiming to attract buyers way younger than their current average age of 70. Buick marketing director Craig Bierley is quoted as saying, “Younger, means people in their 40′s and 50′s”. I think their strategy could be a big mistake and here’s why: It would be a [...]
The Korean auto maker has certainly taken huge leaps forward from the days of the early 80′s when questions of quality almost drove the company into oblivion. But make no mistake, as much as quality improvements have contributed to the success of Hyundai, the company’s marketing prowess deserves just as much credit. Hyundai was the [...]
Today GM will launch a new marketing campaign that will allow GM automobile buyers to return their purchase within 60 days if they are unsatisfied with the vehicle. This is an extremely bold move that is intended to “close this monumental chasm between reality of the GM product lineup and the public’s perception” according to [...]
Full Disclosure: I actually made a little bit of money off of a program that we sold at Cox Radio Jacksonville that was based on the Cash for Clunkers legislation. Now that that’s out of the way let’s review the post-mortem of the “wildly successful” (according to White House minions) program that allowed consumers to [...]
But it can’t be used like traditional Automotive advertising. “Social media marketing” generally refers to using popular social websites such as Facebook, Twitter, and Digg (as well as niche interest forums and blogs) to market your business. It’s “hot” because it works—from the smallest Internet forum to the front page of Digg, the marketing opportunity [...]
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