You can now visit CODANWorks.COM for more information! CLICK HERE Cox Media Group Jacksonville has launched the Cox Online Display Ad Network, better known as CODAN.The network is made up of over 7,000 high-quality niche websites and over 1,500 local media websites making it one of the most viewed networks in the world. How does [...]
One of the reasons Radio is so effective…great study from Arbitron, Media Monitors, and Coleman Insights. Radio delivers more than 93 percent of its lead-in audience during the average commercial break, according to a new study of radio ratings data and commercial occurrence data conducted by Arbitron, Media Monitors and Coleman Insights. What Happens When [...]
CODAN today introduced Red Carpet Media, the company’s new entertainment brand. With hundreds of entertainment sites and over 15 million (comScore) unique users per month, Red Carpet Media will be focused solely on delivering powerful solutions among entertainment content. Red Carpet Media will offer the same transparency, brand safety, and customizable solutions for advertisers, with [...]
Florida State Sen. Stephen Wise, R-Jacksonville, has introduced legislation allowing school districts to sell advertising on school buses, and the state to sell ads on state trails and greenways. The bills would prohibit ads that promote tobacco or alcohol use, political ads and ads that are “not child and community sensitive.” Wise argues that the [...]
The American Advertising Federation has filed an amicus brief in an important First Amendment case before the U.S. District Court in Washington, DC. Joined by the Association of National Advertisers the brief is in support of a lawsuit filed by R.J. Reynolds Tobacco Co. and Lorillard Tobacco Co. challenging new Food and Drug Administration regulations [...]
Cox Media Group Jacksonville understands the current business environment is challenging and uncertain. That’s why we’ve invested in bringing a nationally known Consumer Trends and Business Expert, Mike Anderson, to Jacksonville! Here’s more… The Elm Street Economics workshop will help you re-connect with your consumers. It’s no surprise that while the economic recovery is underway, it [...]
Related to the last post…Seth Godin explains in a few sentences the importance of staying in tune with your Target consumer. So important during these economically challenged times. Can’t watch your parade if the house is on fire People are in pain. Often of their own making, they tell themselves a story that obsesses/distracts and [...]
Proctor and Gamble shows how important it is to stay in tune with how the economy is effecting the different sub-targets of their products. Your business isn’t likely to have the same resources as one of the largest consumer products companies in the world but it’s important to do everything you can check the [...]
The Marketing Strategy Model session is all about creating a solid strategic position based on what your ideal Customer wants in your product or service and not simply want you want to tell them most. It’s all about focusing on the one or two most important benefits you can deliver AND are important to that [...]
A marketing idea is the communication a target consumer experiences that causes him or her to do something or believe something about a product or service. Next time your advertising people you deal with bring you the latest “great idea” weigh against these 3 specific criteria: COOL CUSTOM EFFECTIVE The media is never the idea. [...]
Subscribe to our RSS feed and social profiles to receive updates.
