CODAN Engages You Online With Your Best Potential Customers Wherever They Might Be

You can now visit CODANWorks.COM for more information! CLICK HERE Cox Media Group Jacksonville has launched the Cox Online Display Ad Network, better known as CODAN.The network is made up of over 7,000 high-quality niche websites and over 1,500 local media websites making it one of the most viewed networks in the world. How does [...]

Most Listeners Stay with Radio Stations During Commercial Breaks

One of the reasons Radio is so effective…great study from Arbitron, Media Monitors, and Coleman Insights. Radio delivers more than 93 percent of its lead-in audience during the average commercial break, according to a new study of radio ratings data and commercial occurrence data conducted by Arbitron, Media Monitors and Coleman Insights. What Happens When [...]

Cox Digital Solutions Introduces New Entertainment Brand, Red Carpet Media

Cox Digital Solutions today introduced Red Carpet Media, the company’s new entertainment brand. With hundreds of entertainment sites and over 15 million (comScore) unique users per month, Red Carpet Media will be focused solely on delivering powerful solutions among entertainment content. Red Carpet Media will offer the same transparency, brand safety, and customizable solutions for [...]

Advertising Bills Introduced in Florida

Florida State Sen. Stephen Wise, R-Jacksonville, has introduced legislation allowing school districts to sell advertising on school buses, and the state to sell ads on state trails and greenways. The bills would prohibit ads that promote tobacco or alcohol use, political ads and ads that are “not child and community sensitive.” Wise argues that the [...]

AAF Supports Free Commercial Speech

 The American Advertising Federation has filed an amicus brief in an important First Amendment case before the U.S. District Court in Washington, DC. Joined by the Association of National Advertisers the brief is in support of a lawsuit filed by R.J. Reynolds Tobacco Co. and Lorillard Tobacco Co. challenging new Food and Drug Administration regulations [...]

CMG Brings You Elm Street Economics November 10th 2011

Cox Media Group Jacksonville understands the current business environment is challenging and uncertain. That’s why we’ve invested in bringing a nationally known Consumer Trends and Business Expert, Mike Anderson, to Jacksonville! Here’s more… The Elm Street Economics workshop will help you re-connect with your consumers. It’s no surprise that while the economic recovery is underway, it [...]

Seth Godin: Can’t Watch Your Parade if the House is on Fire

Related to the last post…Seth Godin explains in a few sentences the importance of staying in tune with your Target consumer. So important during these economically challenged times. Can’t watch your parade if the house is on fire People are in pain. Often of their own making, they tell themselves a story that obsesses/distracts and [...]

A Tale of Two Shoppers: Life During the Slowdown

  Proctor and Gamble shows how important it is to stay in tune with how the economy is effecting the different sub-targets of their products. Your business isn’t likely to have the same resources as one of the largest consumer products companies in the world but it’s important to do everything you can check the [...]

Wall Street To Main Street: Nervously Watching As The Economy Churns

Thanks to the New York Times for giving us the perspective of small business owners on the national economy. By ROBB MANDELBAUM Wall Street, we know, is roiling. The extraordinary events of the last two weeks — the brinksmanship in Washington over raising the federal debt limit, the downgrade of the government’s credit rating by [...]

Supermarkets: Expect Smaller Trips And More Planning

Article taken from Mike Anderson’s Blog at Elm Street Trends. Supermarket Guru Phil Lempert suggests that consumers will continue to carefully manager their grocery budgets… as prices on the shelves are expected to rise. Click Here To See The Video Implications:    If customers are going to plan more carefully, are you offering tools online (and [...]